A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.
HOW IT STARTED
After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.
HOW WE ARE DIFFERENT
Pants From Plants
We’re on a mission to eliminate plastic (oil-based fibres) from our apparel. Currently, 95% of fibres used are plant-based or recycled.
Owning our own factory ensures high quality across products and oversight of safe, ethical operations.
We don't chase trends. An emphasis on seasonless styles supports our philosophy to do more with just a few well-made things, and minimizes waste.
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